{"id":241,"date":"2025-10-15T13:56:18","date_gmt":"2025-10-15T13:56:18","guid":{"rendered":"https:\/\/ayamsejahtera.id\/?page_id=241"},"modified":"2025-11-03T13:26:57","modified_gmt":"2025-11-03T13:26:57","slug":"about-campaign","status":"publish","type":"page","link":"https:\/\/ayamsejahtera.id\/en\/about-campaign\/","title":{"rendered":"about campaign"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"241\" class=\"elementor elementor-241\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b136b9 e-con-full e-flex e-con e-parent\" data-id=\"6b136b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 2600 131.1\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7fedd elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cf7fedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ayamsejahtera.id\/en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2024\/08\/Logo-Text-300x140.png\" class=\"attachment-medium size-medium wp-image-80\" alt=\"\" srcset=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2024\/08\/Logo-Text-300x140.png 300w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2024\/08\/Logo-Text-768x358.png 768w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2024\/08\/Logo-Text.png 936w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fedc77 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"1fedc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;toggle_icon_hover_animation&quot;:&quot;bounce-out&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-1fedc77\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17\"><a href=\"https:\/\/ayamsejahtera.id\/en\/\" class=\"elementor-item menu-link\">About Us<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18\"><a aria-expanded=\"false\" href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/\" class=\"elementor-item menu-link\">Campaign<span role=\"application\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Menu Toggle\" ><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-278\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/#bertelur-dengan-bebas\" class=\"elementor-sub-item elementor-item-anchor menu-link\"><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span>Laying Eggs Freely<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-279\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/#ayam-broiler-baik\" class=\"elementor-sub-item elementor-item-anchor menu-link\"><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span>Good broiler chickens<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/elementor-page-378\/\" class=\"elementor-item menu-link\">NEWS<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open elementor-animation-bounce-out e-font-icon-svg e-eicon-menu-bar\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close elementor-animation-bounce-out e-font-icon-svg e-eicon-close\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1fedc77\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-17\"><a href=\"https:\/\/ayamsejahtera.id\/en\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">About Us<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18\"><a aria-expanded=\"false\" href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">Campaign<span role=\"application\" class=\"dropdown-menu-toggle ast-header-navigation-arrow\" tabindex=\"0\" aria-expanded=\"false\" aria-label=\"Menu Toggle\" ><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span><\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-278\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/#bertelur-dengan-bebas\" class=\"elementor-sub-item elementor-item-anchor menu-link\" tabindex=\"-1\"><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span>Laying Eggs Freely<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-279\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/about-campaign\/#ayam-broiler-baik\" class=\"elementor-sub-item elementor-item-anchor menu-link\" tabindex=\"-1\"><span class=\"ast-icon icon-arrow\"><svg class=\"ast-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"16.043px\" viewbox=\"57 35.171 26 16.043\" enable-background=\"new 57 35.171 26 16.043\" xml:space=\"preserve\">\n                <path d=\"M57.5,38.193l12.5,12.5l12.5-12.5l-2.5-2.5l-10,10l-10-10L57.5,38.193z\"\/>\n                <\/svg><\/span>Good broiler chickens<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-20\"><a href=\"https:\/\/ayamsejahtera.id\/index.php\/elementor-page-378\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">NEWS<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c48dd e-flex e-con-boxed e-con e-parent\" data-id=\"b5c48dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34855bc elementor-widget elementor-widget-spacer\" data-id=\"34855bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c05ce6 e-flex e-con-boxed e-con e-parent\" data-id=\"1c05ce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7c073 elementor-widget elementor-widget-heading\" data-id=\"8f7c073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c64583 e-flex e-con-boxed e-con e-parent\" data-id=\"3c64583\" data-element_type=\"container\" data-e-type=\"container\" id=\"bertelur-dengan-bebas\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2498b20 e-con-full e-flex e-con e-child\" data-id=\"2498b20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660a7eb elementor-widget elementor-widget-image\" data-id=\"660a7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"320\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-768x320.png\" class=\"attachment-medium_large size-medium_large wp-image-752\" alt=\"\" srcset=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-768x320.png 768w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-300x125.png 300w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-1024x427.png 1024w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-1536x640.png 1536w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-18x8.png 18w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fce154 elementor-widget elementor-widget-spacer\" data-id=\"7fce154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9141660 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"9141660\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Bertelur dengan Bebas&quot;,&quot;marker&quot;:&quot;underline&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Laying Eggs Freely<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669a15c elementor-widget elementor-widget-text-editor\" data-id=\"669a15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every day, millions of egg-laying hens in Indonesia live in conditions far from what can be considered humane. Trapped in cramped battery cages, they are unable to stretch their wings, perch, or even take a simple dust bath. As a result, their bodies become covered with wounds, their bones grow fragile, and they suffer from chronic stress. These conditions not only cause severe suffering for the hens but also increase the risk of bacterial contamination, posing a threat to human health.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">High stocking density, extreme weather conditions, and weak enforcement of animal welfare standards further worsen the situation. The impact is felt not only by the chickens but also by the environment, through air pollution caused by ammonia and waste that contaminates the soil.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Padahal solusi tersedia. Dengan beralih ke sistem Cage Free mengatur kepadatan kandang, menjaga kebersihan, ventilasi, serta memberikan pakan bergizi, ayam bisa hidup lebih sehat dan Sejahtera. Inilah yang diperjuangkan PASI melalui kampanye\u00a0 #Bertelurdenganbebas. Kami mengajak masyarakat untuk peduli, mendorong pelaku industri melakukan perubahan, dan bekerja sama dengan pemerintah demi menghadirkan standar kesejahteraan hewan yang lebih baik.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Through this campaign, PASI not only advocates for the protection of chickens but also drives real change within the poultry industry\u2019s practices. The campaign focuses on:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0229991 elementor-widget elementor-widget-text-editor\" data-id=\"0229991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Public Education<\/b><span style=\"font-weight: 400;\"> The benefits of animal welfare, which positively impact the quality of life of animals, humans, and the environment.<\/span><\/li><li><b>Advocacy toward the industry.<\/b><span style=\"font-weight: 400;\"> To commit to implementing chicken welfare standards throughout their business operations and supply chains.<\/span><\/li><li><b>Collaboration with the government.<\/b><span style=\"font-weight: 400;\"> To promote cage-free policies that support a farming system which respects and upholds the quality of life of animals as living beings.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad2325 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"dad2325\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-10-1-1024x682.png\" alt=\"Artboard 10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-11-1-1024x682.png\" alt=\"Artboard 11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-9-1-1024x682.png\" alt=\"Artboard 9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-7-1-1024x682.png\" alt=\"Artboard 7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-8-1024x682.png\" alt=\"Artboard 8\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6762e elementor-widget elementor-widget-text-editor\" data-id=\"9c6762e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">The #BertelurdenganBebas campaign demonstrates a genuine demand for cage-free eggs in Jakarta\u2019s minimarket sector. This reflects both market readiness and consumer preference, which can ultimately encourage local and national policymakers to adopt and enforce regulations aimed at reducing or even banning the use of battery cage systems by 2035.<\/span><\/p><p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">With a vision toward 2035, egg producers across the growing Asian industry can be confident that cage-free production is achievable, while also recognizing the need for greater access to information and support to make it a reality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95cc11a e-flex e-con-boxed e-con e-parent\" data-id=\"95cc11a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ayam-broiler-baik\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4909d11 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4909d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837f017 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"837f017\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Ayam Broiler Baik&quot;,&quot;marker&quot;:&quot;underline&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Good broiler chickens<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fee52 elementor-widget elementor-widget-image\" data-id=\"a3fee52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-753\" alt=\"\" srcset=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5.png 1920w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-300x125.png 300w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-1024x427.png 1024w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-768x320.png 768w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-1536x640.png 1536w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-18x8.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e1fcd e-con-full e-flex e-con e-child\" data-id=\"c9e1fcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682fd92 elementor-widget elementor-widget-text-editor\" data-id=\"682fd92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Good broiler chickens<\/b><span style=\"font-weight: 400;\"> Good Broiler Chicken is a campaign initiated and led by Ayam Sejahtera Indonesia to promote the fulfillment of the Better Chicken Commitment standards within the broiler farming industry by restoring chickens\u2019 natural behaviors (Chicken Natural Behavior).<\/span><\/p><p><span style=\"font-weight: 400;\">Chicken welfare is a major issue within Indonesia\u2019s poultry industry. Despite the growing consumption and population of chickens in the country, the industry has yet to properly implement appropriate animal welfare standards. Broiler chickens raised in substandard and overcrowded conditions experience poor welfare, which leads to serious health and behavioral problems for the animals.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the key issues is stress in chickens, caused by overcrowded cages, skin infections, and bacterial exposure due to poor hygiene. #AyamBroilerBaik aims to encourage the public to commit to choosing ethically raised broiler chickens and to advocate for the implementation of animal welfare standards within Indonesia\u2019s broiler farming industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19d70f elementor-widget elementor-widget-image\" data-id=\"f19d70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-1024x521.png\" class=\"attachment-large size-large wp-image-763\" alt=\"\" srcset=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-1024x521.png 1024w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-300x153.png 300w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-768x391.png 768w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-1536x782.png 1536w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-2048x1043.png 2048w, https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-5-min-min-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1242ed elementor-widget elementor-widget-text-editor\" data-id=\"d1242ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chicken welfare is a pressing issue within Indonesia\u2019s poultry industry. This can be seen from the increasing consumption of chicken in the country, which has led to a significant rise in chicken population. According to Databox, Indonesia\u2019s chicken consumption in 2023 reached an average of 7.46 kilograms per week, with a broiler chicken population of approximately 3.17 billion birds. Meanwhile, broiler meat production reached 4 million tons in the same year.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite the rising consumption and growing chicken population in Indonesia, the poultry industry has yet to adequately implement proper animal welfare standards. Many poultry farms still neglect animal welfare, resulting in negative impacts on meat quality and posing potential risks to food safety for Indonesian consumers.<\/span><\/p><p><span style=\"font-weight: 400;\">#AyamBroilerBaik was created to encourage the public to commit to choosing ethically raised broiler chickens and to promote the adoption of animal welfare standards within Indonesia\u2019s broiler farming industry. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe46dc elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"bfe46dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-2-min-1-1024x655.png\" alt=\"Artboard 2-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-4-min-1-1024x682.png\" alt=\"Artboard 4-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-3-min-1024x682.png\" alt=\"Artboard 3-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ayamsejahtera.id\/wp-content\/uploads\/2025\/11\/Artboard-6-min-1024x682.png\" alt=\"Artboard 6-min\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa2075 e-flex e-con-boxed e-con e-parent\" data-id=\"2fa2075\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d46b71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d46b71\" data-element_type=\"widget\" data-e-type=\"widget\" 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